Pitú 75th anniversary. A Drinking history.
Pitú is a Traditional Cachaça - sugar cane drink - in Brazil. His dark bottle is iconic, part of Brazil's culture. This traditional trajectory has become a legend ever since released, and today Pitú is a cachaça widely appreciated in many cultures and exported to the world. In celebration of his 75th birthday, Pitú released a campaign with exaggerated, funny, and part-fictional stories about all myths behind his tradition.